To thrive in today’s experience economy, KITKAT Canada wanted to evolve from a grocery-aisle staple into a premium retail destination. Working alongside One Method, model/ctzn recognized that simply combining the brand with a physical storefront wouldn't guarantee success; instead, we anchored the entire boutique around a "Chef’s Table" experience.

By bringing the formerly concealed artistry of chocolate-making to the forefront, we transformed a mass-produced icon into a showcase of artisanal craft. The theatrical center-point of an old school switchboard echoes the craft behind every bar and invites guests to witness turning a routine snack into an immersive, premium brand experience.