In 2024, We evolved Koodo’s "Choose Happy" platform with a high-impact design system built on vibrant colour blocking and bold, structural typography. The visual strategy moved away from traditional telco minimalism, instead utilizing a vibrant palette of neon greens, punchy pinks, and neon greens to create immediate stopping power in crowded urban environments. This system relied on a rigid, modular grid that organized messaging into clean vertical zones, allowing the brand to scale effortlessly from digital banners to massive, twin-panel street-level installations. By pairing unembellished, heavy-weight sans-serif type with these saturated colour fields, the design achieved a sense of "premium accessibility"—delivering a message of value and reliability with an unapologetically modern and energetic aesthetic.