I lead design at Mekanism Canada and have spent over 15 years building and playing with brand systems.

From agencies, studios or in-house I work across all touch points: brand identity, campaign, packaging, and digital.

RECENT WORK

BOSTON PIZZA


Led the rebrand of an iconic 60-year-old Canadian chain, building a new visual system flexible enough to live everywhere from national TV to a menu.

CAMH


Creative direction for one of Canada's most important mental health campaigns — designing a system that could carry emotionally heavy content while staying accessible and hopeful.

KITKAT CHOCOLATORY


A retail experience brand for the KitKat Chocolatory in Toronto — where the brief was basically: make a candy bar feel like a destination.

MEDCAN


Brought warmth to a premium health brand without losing its authority. The challenge was making clinical feel human.

KOODO


A brand refresh rooted in Koodo's original spirit. Loud, happy, and built to cut through in one of Canada's most cluttered categories.

Clients

TELCO

Koodo

Public Mobile

Telus

Mobile Klinik

HOSPITALITY + FOOD

Drake Hotel Properties

KitKat Chocolatory

Maple Leaf

Rundel Bar

Writer’s Room

HEALTH

CAMH

Telus Health

Cooperators

Medcan

THE ARTS + NOT FOR PROFIT

Playwrights Canada Press

Hilary and Galen Weston Foundation

Swim Drink Fish


hello, is it me you’re looking for.

Let’s chat about work and the weather sometime.