I lead design at Mekanism Canada and have spent over 15 years building and playing with brand systems.
From agencies, studios or in-house I work across all touch points: brand identity, campaign, packaging, and digital.
RECENT WORK
BOSTON PIZZA
Led the rebrand of an iconic 60-year-old Canadian chain, building a new visual system flexible enough to live everywhere from national TV to a menu.
CAMH
Creative direction for one of Canada's most important mental health campaigns — designing a system that could carry emotionally heavy content while staying accessible and hopeful.
KITKAT CHOCOLATORY
A retail experience brand for the KitKat Chocolatory in Toronto — where the brief was basically: make a candy bar feel like a destination.
MEDCAN
Brought warmth to a premium health brand without losing its authority. The challenge was making clinical feel human.
KOODO
A brand refresh rooted in Koodo's original spirit. Loud, happy, and built to cut through in one of Canada's most cluttered categories.
Clients
TELCO
Koodo
Public Mobile
Telus
Mobile Klinik
HOSPITALITY + FOOD
Drake Hotel Properties
KitKat Chocolatory
Maple Leaf
Rundel Bar
Writer’s Room
HEALTH
CAMH
Telus Health
Cooperators
Medcan
THE ARTS + NOT FOR PROFIT
Playwrights Canada Press
Hilary and Galen Weston Foundation
Swim Drink Fish
hello, is it me you’re looking for.
Let’s chat about work and the weather sometime.