Pickleball is having a bit of a moment, and so are charity tournaments. Covenant House Toronto asked us to create the identity for a new annual fundraiser that could stand out in a crowded field and still feel unmistakably theirs. That meant staying grounded in their Home of the Unbreakable platform while capturing the social, multigenerational spirit that makes pickleball a lifestyle, not just a sport. I led the team through four territories: Bold, Heritage, Retro and Streetwear. The final direction, Bold Heritage, brought together the confidence of Bold with the crests, script and instant tradition of Heritage, giving the event an identity that feels established, energetic and made to be worn long after event day.