I lead design at Mekanism Canada and have spent over 15 years building and playing with brand systems.

From agencies, studios or in-house I work across all touch points: brand identity, campaign, packaging, and digital.

RECENT WORK

BOSTON PIZZA

Led the rebrand of an iconic 60-year-old Canadian chain, building a new visual system flexible enough to live everywhere from national TV to a menu.

Smartphone on yellow textured couch displaying a Burger King online menu advertising late-night food service with a photo of two women enjoying pizza and drinks.

CAMH

Creative direction for one of Canada's most important mental health campaigns — designing a system that could carry emotionally heavy content while staying accessible and hopeful.

A billboard with a partial image of a woman's face on the left. The billboard has three sections with text: "No Shame" on the left, "No Apathy" in the middle, and "No One Left Behind" on the right. The rightmost section has large text "NO ONE LEFT BEHIND" on a purple background. The words "camh" appear in small purple letters in the upper left and lower right corners of the billboard. There is some graffiti or tagging below the billboard.

KITKAT CHOCOLATORY

A retail experience brand for the KitKat Chocolatory in Toronto — where the brief was basically: make a candy bar feel like a destination.

Inside a KitKat Chocolatory store, with a modern design featuring wood accents and colorful artwork on the walls, and a counter with bar stools for creating personalized chocolates.

MEDCAN

Brought warmth to a premium health brand without losing its authority. The challenge was making clinical feel human.

A woman with dreadlocks in a white sports bra and beige pants is standing against a beige background, with her hands pressed together in a prayer position and eyes closed.

KOODO

A brand refresh rooted in Koodo's original spirit. Loud, happy, and built to cut through in one of Canada's most cluttered categories.

Bright pink background with lime green text reading "kodo" and "Choose Happy" with a smiling face detail underneath.

Clients

TELCO

Koodo

Public Mobile

Telus

Mobile Klinik

HOSPITALITY + FOOD

Drake Hotel Properties

KitKat Chocolatory

Maple Leaf

Rundel Bar

Writer’s Room

HEALTH

CAMH

Telus Health

Cooperators

Medcan

THE ARTS + NOT FOR PROFIT

Playwrights Canada Press

Hilary and Galen Weston Foundation

Swim Drink Fish

hello, is it me you’re looking for.

Let’s chat about work and the weather sometime.